Why giving 110% is not helping you succeed.

You must have heard this, if not succumbed to the cliche and muttered the phrase “giving 110%” at some point in the past. The thing is, it is unrealistic, in fact mathematically impossible so, it needs to stop to allow for your success to happen. We’re gonna need some metaphors for this discussion, and youContinue reading “Why giving 110% is not helping you succeed.”

Build a back up plan now

With an ever changing situation in the world, businesses being forced to close and our economy on the rocks, now is definitely a good time to consider your back up plan. What are you going to do if it all goes wrong? Presuming you are still lucky enough to be employed/ working in the firstContinue reading “Build a back up plan now”

Why marketing your business is just like a rock band.

Yep, think of your favourite band for just a second. Picture the lead singer; you understand their persona – the act they put on for the audience, and the relationship between them and the rest of the musicians when they perform. You can see the crowd going wild, singing their favourite tracks, and if youContinue reading “Why marketing your business is just like a rock band.”